Client Overview:
The Indian School of Beverages (ISB) is a prestigious institution offering globally recognized wine courses such as WSET (Wine & Spirit Education Trust) and CMS (Court of Master Sommeliers) in India. With a mission to raise the standards of beverage education and promote wine culture in the country, ISB sought to establish a strong brand identity and an intuitive web platform to attract aspiring wine enthusiasts and professionals.
Client Challenge:
ISB approached our team with the challenge of developing a comprehensive branding strategy and creating a user-friendly website that would effectively showcase their range of courses, expertise, and industry partnerships. They aimed to position themselves as the go-to destination for quality beverage education in India while appealing to a diverse audience of students and industry professionals.
Our Approach:
Brand Identity Development: We conducted extensive market research and competitor analysis to understand the unique positioning of ISB within the beverage education landscape. Leveraging insights from our research, we crafted a distinctive brand identity that captured ISB’s commitment to excellence, professionalism, and passion for beverages.
Visual Branding: Drawing inspiration from the world of wine and spirits, we developed a visually captivating brand identity characterized by rich colors, elegant typography, and sophisticated imagery. The logo design reflected ISB’s global perspective and Indian roots, symbolizing the fusion of tradition and innovation in beverage education.
Website Design and Development: Our team designed and developed a responsive website that served as a comprehensive platform for course information, enrollment, and resource access. We incorporated intuitive navigation, engaging multimedia content, and interactive features to provide visitors with a seamless browsing experience and encourage course registration.
Through strategic branding and website development, we helped the Indian School of Beverages elevate its presence in the beverage education market and attract a diverse audience of aspiring wine enthusiasts and industry professionals. By combining compelling visuals, engaging content, and intuitive design, ISB continues to inspire and educate individuals on their journey to becoming certified beverage experts.
